CHALLENGE
CHALLENGE
Develop a new approach that involves: naming development, brand branding development, concept, strategy, and communication.
Develop a new approach that involves: naming development, brand branding development, concept, strategy, and communication.
Context
Context
In an increasingly complex world, and sometimes aggressive towards Women, there arose a need to develop a platform for individual and/or collective transport, exclusively for Women.
In an increasingly complex world, and sometimes aggressive towards Women, the need arose to develop an individual and/or collective transportation platform, exclusively for Women.
In an increasingly complex world, and sometimes aggressive towards Women, the need arose to develop an individual and/or collective transportation platform, exclusively for Women.
PROPOSAL
PROPOSAL
Simplification and objectivity in the name chosen for the platform. Creation of visual lines and copy, capable of involving the entire female universe.
Simplification and objectivity in the name chosen for the platform. Creation of visual lines and copy, capable of embracing the entire feminine universe.
Simplification and objectivity in the name chosen for the platform. Creation of visual lines and copy, capable of involving the entire female universe.
← PROJECTS
PINKER
2024
CHALLENGE
Develop a new approach that involves: naming development, brand branding development, concept, strategy, and communication.
proposal
Simplification and objectivity in the name chosen for the platform. Creation of visual lines and copy, capable of involving the entire female universe.
PROPOSAL
In an increasingly complex and sometimes aggressive world for Women, the need arose to develop a transportation platform for individuals and groups, exclusively for Women.
